Is Advertising for Fools Essay Example | Topics and Well Written Essays - 5500 words

Is Advertising for Fools - Essay ExampleThis Is Advertising for Fools? essay describes the different techniques that ad uses to deplume customers and how it impact on our preferences and consumers behavior. CommunicationWhat is converse? Understanding consumer behaviour and the buying decision-making process is easy if the process of communication is mastered.Communication is the process of sending a message passing through a channel or medium to a receiver from whom a response is elicited. This definition can be summarized in a diagram as in Figure 2 (Schiffman and Kanuk, 2004). Communication has five componentsThe first is the sender, who formulates or begins the message, identifies the receiver and specifies the reaction that is expected, and then specifies the channel that entrust be used. Using a boy who wants to attract a girls attention as an example, his simple message (the second component of the communication process) can be Are you free for lunch? The message is intende d for the girl. The expected reaction, which is the fifth component, we can assume, would be Yes It can also be assume that the boy is willing to spend for the girls lunch. Later, once he becomes better at marketing, he can get the girl to pay for the lunch. departure back to the example, the boy can then choose any of several channels, the third component of the process a mobile phone call, text messaging, an e-mail, a live channel (a friend who knows the girl), or an old-fashioned communication channel a folded, scented, coloured sheet of paper with the message written on it.