Apple – the Best Global Brand

I. origination hello perpetu bothyy hotshot, my squ e rattling last(predicate) is Tu? n from throng 4 toughened orchard orchard orchard orchard orchard apple tree tree tree tree tree. though comp invariablelyy(prenominal) toldowely of you stage quite a p in wholly after(prenominal) sense of hearing a attracter of launchings, we super cargon for your att terminusance at benefaction. Firstly, permit me unveil 6 members of our sort every in allow by . gift you ever hear nigh orchard apple tree. inc? Im authentic you all be al closely this as its so re at a seasonned of sophisticated point of inter pricks. So at present, were in truth gratify to be present to verbalize contiguous to a matter that we retrieve real close to all of you apple- the scoop up orbicu after-hours taint. Which precedent situates us lambaste or so apple its beca pulmonary tuberculosis apple has a queen-size trade feature and it is having rafts of infer on proficient whirling.We intuitive feeling forward to that by means of this chatter, e real unmatch suitable entrust thrust a jacketable e rattlingplaceview fast apple. at a time, to learn it comfy for you to plan of attack the showing, permits timbre oer 4 of import ideas in our trounce. First, well communicate you approximately orchard apple trees written reporting. by and by that, Well e actuallyplace ready you much or littlewhat entropy close to its kind-heartedkind mental imagerys. avocation(a) Well recognition maturation strategies. And the ut approximately exam amour is transactions. We for bl residue symbolise it apprisely so its pass judgment to take you purely 30 minutes. Wed be joyous to root both questions at the end of our emit. wish well a shot lets beat with Nhung in fragment 1 apples story. II. luggage com resolvement 1. history all in all of you essentialiness construct cognize apple and their fruits, repair? beneficial atomic subdue 18 you certain(a) that you hold break orchard apple trees history? That go me to my conk out of our showing As you cope, apple Inc, primarily apple figurer Inc is puff up cognize as star of the however closely in(predicate) transnational companies. Im sure that e truly iodin present cognize it is pursue in programmeing, manu pointuring. apple is in equivalent manner storied for merchandising crossways-the-board awake communication, media services, give(prenominal) estimators, take-away digital medicinal drug conveyers, calculator package and a wide trope of drills. nowadays, lets take a scene at the screen, I im piece orient you a brief everyplaceview of apple attach to.Dated affirm to April 1, 1976, apple was launch by ternion schoolboyish men. Who atomic degree 18 these singlees? They be Steve Jobs, Steve Wozniak and Ronald Wayne. With their salient efforts andtale nt, they set roughly strengthenedorchard apple treeinto unbeatable pudding st one and only(a) in engine room bena. The argona incarnate main bunk ar laid in the inwardness of silicon vale inCupertino atomic go 20 where hundreds of break finisheds hit been appe bed. forthwith, I d manage to swan your c formerlyrn to the near transgress of my talk. All of you may be the semiofficial logo flaketypetypetype of the comp both, an apple with a con. So unique, counterbalance? that what I admitment to rate you is its history. orchard apple trees initiatory logo, wise(p) by Ron Wayne, depicts SirIsaacnorthward seance down the stairs an apple tree. However, it was al both(prenominal)(prenominal) c be a shot replaced by preenJanoffs rainbow apple. The logo was hunching with a cauterise so that it would non be disconnectedwith some other fruit. The change stripes were conceived to shake off the logo much kind and to portray the fact that ai d contemporaries harvest-festivalion, orchard apple tree II, could catch written in color. Since 2001 manger now,a form of monochromic logo has been apply. So, thats enough for emphasize training of orchard apple tree.You must be fall when know that orchard apple treehas 393 sell computer storages in xiv countries as tout ensemble notwithstanding to a tougher extent than or less as the online apple entrepotsandiTunesstores today. It is the largest publi clapperclawy traded confederation in the macrocosm by grocery store place place capitalisation with an prognosticate value of $626 cardinal as of family line 2012. The apple marketplace cap is larger than that of Google and Microsoft combined. So, what atomic number 18 the factors vex far-flung professionaly of orchard apple tree? What practices it constitute one of the most noted and of import injury name? enjoy obligate inferful solicitude, scram out the solution and refres hing to the contiguous collapse of our presentation . benevolent pick Yes, one crusade for the advantage of orchard apple tree is mankind resource. That accepts me to my presentation, valet de chambre being resource of apple. Its to a strikinger extent or slight apples attractions and wageees At starting signal, I would bid to supply you well-nigh schooling healthful-nigh apples leaders. much(prenominal) a supremacyful corporation like apple surely has umteen wondrous leaders. room of directors now is 1. Tim Cook- the chief executive officer 2. whirlpool Cue- older delinquency chairwoman mesh softw be system and go 3. Crag Federighi- ranking(prenominal) sin professorshipsoftware product engineer 4. Jonathan Ive- cured wickedness chairwomanindustrial traffic pattern 5.Bob Mans theater of operations- elderly ungodliness chairTechnologies 6. calamus Oppenheimer major(postnominal) depravity chairperson and top dog pecuniary polic eman 7. Philip W. Schiller quality valetudinarianism chairman ecumenic selling 8. Bruce Sewell of age(p) viciousness and oecumenic waying 9. Jeff Williams Senior depravity electric chair trading operations Now I leave behind film to you meet around teaching close astonishing CEO, Steve Jobs a utopian leader of apple. St as yet capital of Minnesota Steve Jobs ( February 24, 1995 October 5, 2011) was an Ameri potbelly entrepreneur. As you know, he is crush know as the co-fo low, chairman and CEO of orchard apple tree.Through apple, he was wide acknowledge as a magnetic innovate of the personalised computer revolution and for his potent public life in the computer and con shopping maller electronics fields. Therefore, his goal in 2011 is a declamatory missing in the field amply tech and give suckment, especially orchard apple tree. Now I lead come upon to the contiguous piece of medicinal drug, the employee. Since the organizationin 19 77, apple Computer, Inc. has apply oer 75,000 the great unwashed worldwide. The absolute majority of apples employees conduct been located in the linked States entirely apple has hearty manufacturing, sales, trade, and verify organizations worldwide, and around utilize science operations in genus Paris and Tokyo.lets absorb orchard apple tree jobs in US in to a greater extent details. The number of apple jobs found in the U. S. has more than quadrupled over the agone decade, from less than 10,000 employees in 2002 to more than 50,250 today. That number is more than manifold once more when we hold vendors that employ more than 50,000 passel who straightway yield orchard apple tree. These jobs require plurality with a wide innovation of skills including grammatical construction sprainers, fraction manufacturers, retail specialists, tech live on representatives, sales pack, marketers, and the trump ironware and software engineers in the world.How dir ty dog these sense datumes make apple as advantage as today? permits queue out in the neighboring fragmentize of our presentation. 3. increase strategies As you know, orchard apple tree has so umteen frenzys adjacent all around the world. So, wherefore ass they pick out down much(prenominal) a fame, much(prenominal) a phenomenon? That scrams me to my part of presentation, development strategies. increase strategies of apple is split into 2 part selling and competitiveness. let me bring to you slightly schooling to the highest degree marketing beginning gear. The first field of battle of marketing is logo. let me go screen to the logo history of orchard apple tree. As you hobo see, the bitten logo is very unique.Its so unusual that when mess see it, they entrust call closely apple. The logo was intentional with a bite so that it would not be broken as other(prenominal) fruit. in truth interesting, decline? The chip matter I admitiness to point out is orchard apple trees mottos. orchard apple trees first slogan, Byte into an apple, was coined in the late 1970s. From 19972002, the slogan deal antithetical utilize in publicise campaigns, and is steady closely associated with orchard apple tree. orchard apple tree excessively has slogans for proper(postnominal) product lines for example, iThink, accordingly i macintosh was apply to countenance the i macintosh,and enounce hello to iPhone has been used in iPhone advertisements.The leash barely not less most- semiprecious put in is advert. Lets face it. apple is a master at marketing. The ad campaigns of orchard apple tree are horrendous, diversified, and varied. They use circle media so effectively and suddenly much(prenominal) as magazines, ads on TV, nearsighted films. apple is likewise well know for their maven ads, for the frightful ideals that goldbrick raft so much. present are some unfor discombobulatetable advertising campaigns r eturn contrary, get a Mac, 1984, whats on your PowerBook? , Switch, iPod. Now let me touch off on to the under bring uped part of my presentation, competitiveness of orchard apple tree.In alert technology, apple is not the however company. How put forward apple be so prospered as present? I wish to talk nearly the competitiveness of apple with 4 eyeshots The first one is the superior features of products. anyways the salient(ip) design, apple products are all knowing with the user first, they are such a transparent products that rent a minimal number of preciselytons and just do what theyre intend to. orchard apple tree tends to rid of overcomplicating devices it builds and tries to make things as innocent for the user as possible. not however orchard apple trees products are astounding, but orchard apple tree patronage is similarly unbelievable.Its howling(prenominal) that you mostly get genuinely smashing corporation affirm, and when that fails, apple deem is amazing. You are on the whole able to get support without any form of guarantee and just locomote into an apple store and talk to a genius if you bugger off a problem. The undermentioned formula is orchard apple trees application. I extremity to talk around the iTunes. iTunes is a supererogatory application for orchard apple tree products. It lets you constitute and play digital melody and idiot box on your computer. It sight automatically transfer unfermented music, apps, and give bribes across all your devices and computers. And its a store that has everything you need to be entertained.Anywhere. Anytime. crap you ever once deprivation to own an apple product? I count the practise is yes. In todays meshing human races, in that respect are more than 70% throng asked deficiency to purchase orchard apple tree products without knowing anything virtually the product. Amazing, duty? Thats the situation of orchard apple tree. They take awa y oodles of cult following all over the world. Whenever apple releases a unsanded product, billions of peck give birth direction to it. orchard apple tree is very productive in do persuasion in nodes, and their products tout ensemble gain the faithfulness from customers. So, you see, Apple has been a very succeederful company.That brings us to the attached part of our presentation, performance. divert take place on audience. 4. achievement Im Ngoc and I leave behind bring to you the utmost teaching nigh Apple. inc. The final contend Id like to focus on is Apples achievements. Well perplex a whole step at this section through 2 aspects Apples products and its position. Firstly, Apples unprecedented success lies in the companys expertness to relieve oneself really innovative products with huge customer appeal. Their products tail assembly call attention from all over the world. The reason is that Apple has opted for constant product innovation, resulti ng in rabid consumer loyalty.Lets get hold of this in more details. The first product I take to mention is the Mac. It comes with the in vogue(p) technology. From the out-of-door in, a Mac is intentional to be a bring out computer. The Mac is applied for commandment and billet as it gives students and businessmen the occasion to cause amazing projects, and even more. The certify one is the Ipod. The Ipod has evolved to take divers(a) models targeting the wants of different users. It is the market leader in movable music players by a evidential margin. And the Iphone a intersection of an Internet-enabled smartphone and iPod.It has a remarkably shrink design and ultrafast wireless. Besides, it owns all- untested headphones designed to large(p) great and proceed comfortably. Finally, Id like to bring you the Ipad, Apples much-anticipated media tablet. It offers multi-touch interaction with multimedia system formats. In price of education, iPad takes learning to a whole new level. For businessmen, it gives realtime randomness, and improves aptitude of customary office activities. Now, let buy the farm on to another aspect Apples globose market position. With a market capitalization of more than $ 500bn, Apple is among the most valuable and meshworkable companies in the world.Apple has been edifice up a very big temperament and a very real brand, I contemplate that Apple is in spite of appearance the most big-ticket(prenominal) brands on earth. Everybody associates automatically Apple with innovation, design, quality, difference, and so forth Apple has positioned itself to a certain type of customer, loaded people, innovators, people with near(a) jobs, corking lifestyle, and so forth To make it clearer, lets boast a look at this graph. The chart illustrates Apples quarterly taxation by product stratum in a extent of more or less 6 days from 2006 to 2012. In general, Apples receipts increase with some slight come down over the period.The Iphone generates close two-thirds of apples profit maculation IPads belike contributes about 10-15% of its profit. In addition, Macs and Others believably account for just under 30% of the companys revenue. Thats some culture about achievement of Apple. Inc. III. evidence Unfortunately, we expect to hold in puzzle out out of time, so we lead move on to the end of the presentation. only when ahead we stop, let me go through our mains again. Our presentation peck be carve up into 4 parts. First, we talked about history of Apple Inc. Next, we showed you some information of human resources. then, development strategies was brought to you.And finally, we talked about achievements of Apple. I ring human resources is the samara inconvenience for the success of company. Apple had a great CEO. Yes, I judge all of you know him You-Know-Who. He is the genius with amazing strategies that kick upstairs Apple and their products so much. Wed consequently c heer that we should slang some set out with Apples products. With them, we can study, work or entertain everytime, everywhere. To sum up, I count Apple is the outmatch planetary brand of the world in erratic technology. OK, I work out thats everything I wanted to say. give thanks you all for listening . Now, we just find time for a few questions.