Dubai Is A Very Young Tourist Destination Tourism Essays

Dubai Is A Very Young Tourist Destination Tourism Essays Dubai Is A Very Young Tourist Destination Tourism Essay Dubai Is A Very Young Tourist Destination Tourism Essay Introduction: Dubai is a really immature tourer finish which gained popularity late. Dubai has proved as a really successful finish and managed its economic system after its recent crisis in twelvemonth 2009. Having sole resorts and hotels throughout the metropolis with comeuppances makes it a memorable finish with care foring experience it has sweets which make it similar to Las Vegas in America, Dubai was an impossible dream which is now an oasis for merriment in a really promising environment. The anchor for the development of Dubai was the investing made by the foreign investors which helped the substructure to roar and flourish. These developments were really good supported and promoted by crystalline authorities policies. But it is of import to observe that though Dubai was one of the first metropoliss to develop touristry it s really ambitious to prolong it since there are neighboring finishs as good which are endeavoring hard to derive the popularity among the part. However Dubai s development as a finish twelvemonth after twelvemonth has been singular and impressive. Dubai has been a dessert treasure of the Middle East part. Where the tourers can bask cheery beaches with the luxury of one of the finest hotels in the universe combined with the heat of Arabian cordial reception. Merchandise offer: Dubai is a finish with seven leading luxury hotels overlooking the beaches and with brilliant substructure throughout the metropolis. Dubai caters to immature tourers and to people who are willing to put in any sort of concern. It serves with first-class tourer comfortss and merchandises which are deserving puting in. It is one of the seven emirates of UAE where the touristry industry has done exceptionally good in the recent yesteryear old ages. Dubai is one of the most preferable finishs in the footings of its geographic location. Most of the Middle East and subcontinents of India are merely few hours off from Dubai and with easiness of handiness. Besides it attracts tourers from European states doing it merely 5 hours of flight to Dubai. Dubai is known as one of the best topographic points for a short interruption with broad scope of merchandises offering such as hotels and resorts, dining, shopping, partying, athleticss events and much more. Dubai is besides known for its unreal islands viz. , Palm Jumeirah, Palm Deira, Palm Jabel Ali and The universe. These unreal and atheistic substructures have taken a drastic curve towards the development of touristry industry. Pricing Scheme: Dubai has made its image at an international degree and kept the gait with the increasing market demand and needs efficaciously. Tourism industry is one of the major subscribers of the entire economic system of Dubai. Dubai was at its best in its early 2002 which lasted for 5 to 6 old ages and faced a planetary economic system crisis in twelvemonth 2009. However, Dubai is retrieving and making good from last 2 old ages or so with enormous growing in retail merchant concern, oil refineries and of class the touristry industry. As said earlier, Dubai saw its roar clip during twelvemonth 2002 and hence it had psychological pricing scheme. However after the economical ruin in twelvemonth 2009, Dubai is now traveling through market incursion pricing scheme so as to pull international investors and tourers back to Dubai. ( Hsu, Killion, Brown, Gross, A ; Huang, 2008 ) Besides, maintaining in head the visa formalities of Dubai, that is visa on reaching, can be termed as differentiated scheme. In this context, Dubai tries to suit more and more Numberss of immigrants and which in a manner helps the Government of Dubai to bring forth more gross through visitants. Service construct: Dubai has emerged as one of the finest topographic points to see with ample of attractive forces from heritage sites, sole resorts and hotels overlooking the beach to celebrated landmarks like Burj Al Arab, freshly constructed Burj khalifa, the thenar, the universe, etc. However, Dubai is seeking to develop its substructure every bit much as possible and it is coming up with certain developments which will decidedly be a benefit for the touristry industry. Future developments which would heighten the service construct of Dubai for touristry industry are as follows: Dubailand Dubai athleticss metropolis The universe Al Maktoum International airdrome Global small town Current key selling communicating schemes: In this universe of globalisation, states all around the Earth are viing with each other in all facets. This is where marketing comes into the image. Today, the importance of selling has reached to an utmost tallness where any concern or a finish must hold a alone selling scheme to pull tourers or investors and derive their attending. Dubai has besides done its portion of it so as to do the universe aware of what Dubai is all about and what is it offering to the universe. Dubai has presently positioned itself in a greening phase because of the recent economic ruin in twelvemonth 2009 and hence it is seeking its best to perforate in the market once more and it has been making exceptionally good since past 2 old ages. Dubai has introduced assorted publicities and events which has critical function to pull investors from worldwide and sell Dubai as a finish through such events. There are few festivals and events which help Dubai for its strategic selling which are as follows: Dubai shopping festival Dubai summer surprises Eid in Dubai Besides, Dubai introduces athleticss activity, amusement, conferences and exhibitions throughout the twelvemonth. This breathtaking festivals and events attract people from around 200 states throughout the universe. Peoples sing Dubai for such events evidently experience something alone and this in a manner is personal merchandising for the finish through its tourers. On the other manus, in this universe of modern engineering, Dubai, like other states have introduced an official web site named Definitely Dubai which makes it easier for an person to research Dubai at one halt and travel. Hence, Dubai has assorted agencies through which they market their finish and they are as follows: Ad Personal merchandising Public dealingss Main mark market: Dubai offers ample of attractive forces and a topographic point which attracts all kinds of mark market from different facets of market cleavage. Following are the chief mark market for Dubai: Business travelers: Dubai is a hub for investors and recently more and more figure of international investors have turned up to Dubai and invested in some or the other sort of concern. Airlines and ship crew: Dubai enjoys its geographic location and remains one of the major points of arrest for all the flights winging from one portion to the other portion of the universe. Hence, suiting maximal figure of air hoses and ship crews. Exiles: As said earlier, Dubai has more than 80 % of exiles which means merely less than 20 % of UAE subjects resides in Dubai. Newlyweds: Having had alone finishs with epicurean resorts and hotels, newlyweds are the best mark market for the hotels. Hotels like Burj Al Arab and Atlantis are one of the best hotels to remain in for the newlyweds. Leisure travelers: Leisure travelers have tonss more to research Dubai in footings of shopping, activities, athleticss, amusement, natural militias, beaches and Parkss. High terminal travelers may bask their stay in any 5 leading luxury hotels and do their stay a memorable experience. Main challenges faced: Main challenge for Dubai was to get by up with the planetary economic crises which had a immense impact on the substructure development every bit good as the touristry industry. Most of the developments or undertakings were cancelled or put on clasp. Besides the political instability in the Middle East part raised an dismay for all the tourers sing this part finally decelerating down the flow of visitants to Dubai. However, after the economic crises in twelvemonth 2009, Dubai has made enormous come back and it is now get bying up with the gait of the market with touristry industry dining at a really high rate. Environmental analysis: Environmental analysis is nil but an rating of the possible impacts of external environment or forces on the bing schemes or growing of the concern or organisation. Dubai as a finish would decidedly like to supply each and every visitant a memorable and cheerful experience. Hence, authorities of UAE is responsible for the improvement and safety of its metropoliss and UAE itself as a state. Dubai is situated on the emirate s northern coastline. Dubai portions its boundary line with Abu Dhabi in the South, Sharjah in the nor-east and Oman in the south E ( www.definitelydubai.com ) . Having such competitory environment, environmental analysis will assist Dubai place its current place in the market and possible strengths and failings. ( Hsu, Killion, Brown, Gross, A ; Huang, 2008 ) Environmental analysis will fundamentally include macro environmental scanning. Macro environment consists of political, economical, socio-cultural, technological, ecological and legal factors for Dubai as a finish. Marketing Information system: Marketing information system ( MIS ) is all about assemblage and storing of informations and measuring them so as to run into the ends and aims of any organisation and for its development. Information could be in assorted signifiers, for illustration, figure of tourer, figure of hotels, engineering development, concerns, gross earned, etc can be collected. This information is collected by the Department of touristry and commercialism selling, Government of Dubai Dubai is one of the turning metropoliss in the UAE. As a finish, it attracts visitants through assorted agencies like existent estate, travel bundles, on-line auctions, exports, nightclubs, multi-level selling, occupation bureaus for skilled labors, franchise concern, etc. These factors somehow attract people from worldwide as a tourer or a visitant. This, in a signifier adds up to the gross earned by the authorities in footings of touristry and development. Marketing information system gathers and shops informations in the signifier of statistics and it is up to day of the month with the section of touristry and commercialism selling, Dubai. This will surely assist Dubai to organize its scheme for its uninterrupted and rapid growing in the market. There are certain benefits of holding marketing information system which are as follows: It helps to place and acknowledge current market tendencies Helps in marketing planning and commanding Helps with tonss of information which is consistently and decently designed Helps in doing right determination at the right clip with the facts and information readily available It besides helps in environmental scanning. Therefore, it is ever deserving holding MIS in any sort of concern or a finish to measure its current place in the market and get by up with new market tendencies. Environmental scanning: Environmental scanning helps in understanding the context for the preferable hereafter. Environmental scanning refers to macro environment which considers political, economical, socio cultural, ecological, technological and legal factors. It besides comprises of industries, companies, clients and rivals. These factors influence the concern, industry or a market as a whole. Environmental scanning is a procedure of placing the occurrences in and around the concern or a finish. Dubai is a alone finish with infinite chances. Hence, environmental scanning will assist the finish to last in the market by placing the chances and menace to its market. In this universe of globalization, there is a demand to make proper analysis of the milieus so as to keep the gait with the universe and organize a scheme consequently. The process for environmental scanning will be done at international degree. Dubai has been turning quickly since past few old ages and therefore the authorities of Dubai or the touristry section needs to be up to day of the month with the occurrences in and around Dubai. PESTLE analysis: Pestle analysis will loosely concentrate on the political, economical, socio-cultural, technological, ecological and legal facets of it. This will assist Dubai as a finish to be after its schemes for the hereafter development and pull more figure of tourers. PESTLE will besides assist the authorities of Dubai to cognize its rivals and the possible menaces to its market. ( Hsu, Killion, Brown, Gross, A ; Huang, 2008 ) . Political: Dubai is one of the 7 emirates of UAE and unlike other neighboring states it has a stable political history. In the recent old ages, it has sufficiently developed dynamic legal and regulative model. Dubai authorities and the section of touristry and commercialism selling have contributed a batch in the development of Dubai as touristry finish. However, there are certain impacts of political and legal factors on the finish. One of the major factors that attract tourers from around the universe to Dubai is the entry formalities. The UAE governments have made it really straightforward for the visitants of the Dubai by presenting a visa on reaching system. Here the tourers do non necessitate anterior visa to come in UAE airdrome, nevertheless this installation is merely applicable to 39 states GCC subjects. Hence, this formality is a large plus point for Dubai to pull tourers from all around the universe. Government of Dubai has given good penchant to the people who are interested in making a concern. It has besides received acknowledgment for its attempts in making concern chances. It has been a good result overall and the authorities of Dubai is still looking frontward to convey in new expensive installations. Foreigners have the right to hold the ownership of up to 49 % for the concerns that are established in UAE and up to 100 % for the professional concerns ( DTCM, 2011a ) . The authorities is besides looking frontward to better its foreign dealingss which will surely add up to the touristry industry in some or the other manner. Degree centigrades: UsersHemalDesktop3c6e5d0499db540c0bff2b975f7fdbc0_LARGE.png Macro environment ( PESTLE ) Economic: Over the past recent old ages, Dubai has made a drastic alteration in its economic system by going a major hub for the concern and investors. Having had a strategic location it serves as a biggest re-exporting Centre in the middle-east. Activities such as trade, touristry, conveyance, concerns, etc has made a immense part to the economic system of Dubai. However, the major sector which contributes to the economic system is rough oil ( Govers A ; Go, 2005, p. 77 ) . Dubai s gross economic system was US $ 92.11 billion in twelvemonth 2011. Where in the touristry industry of Dubai made 11 % of the entire economic system. It has been seen that the entire gross generated by the touristry industry was up by 20 % in the twelvemonth 2011 as compared to 2010. Tourism industry made 15,965,011 in twelvemonth 2011 while in 2010 it was 13,272,330. Dubai s trade excess has besides been increased over the old ages, turning from $ 18 billion in 2007 to $ 31 in 2011. This indicates the strength of the export sector of economic system. The cordial reception industry is anticipating a existent roar in its mere hereafter that is by twelvemonth 2015. Targeting around 100,000 suites for over 15 million visitants. On the other manus, Dubai s foreign debt was estimated at about US $ 100. Having looked at all the facts and figures over the past recent old ages, there seems to be no economical job in Dubai. In fact, the touristry industry will be one of the major subscribers to the Dubai s one-year economic system. Hence, there should be no concerns for Dubai as a finish for the international tourers. Sociable: Social factors comprises of imposts, societal category, faith, civilization and demographic variables such as age, gender, income and instruction degree. ( Hsu, Killion, Brown, Gross, A ; Huang, 2008 ) Harmonizing to ( DTCM, 2011a ) Dubai has a population of 2,065,636 which consists more than 80 % of exile s population. Male: Female ratio is 2.2: 1 It has really low or no offense rate record Eating of porc is a tabu in UAE National linguistic communication of UAE is Arabic Dubai follows Islamic faith, nevertheless pattern of all faiths is allowed in Dubai. Dubai is making good in footings of instruction ; it has merely 7 % of illiteracy. Dubai is one of the fastest turning metropoliss in the universe and the mean employment age is from 19 65 and which is expected to turn by 120 % by 2016. Hence, this will decidedly diminish the illiteracy rate of Dubai. Besides, due to friendly nature of Dubai it has made a singular growing in the trading concern and will go on to pull more and more investors in future. Technological: Technological factor is now one of the of import facets for any finish in the universe of globalization. Dubai has invested enormously in engineering and substructures in last 20 old ages or so. It has got ample sum of attractive forces where the tourers can look frontward to and do their visit to Dubai a memorable experience. Dubai has one major international airdrome, 2 havens, specialised free zones, several industrial countries, etc. Dubai has 387 figure of operating hotels ( Figure 1.1 ) and 53,828 figure of available suites by the terminal of twelvemonth 2011, ( DTCM, 2011a ) . Dubai has universe s fourth tallest hotel named Burj Al Arab, standing 321 metres tall with around 70 floors. Recently established universe s tallest edifice named Burj Khalifa is 828 metres long in tallness and more than 160 narratives. It holds the undermentioned records at international degree: Tallest edifice in the universe Highest Numberss of narratives in the universe Tallest service lifts in the universe Elevators with the longest traveling distance Tallest free standing edifice in the universe Figure 1.1 Degree centigrades: UsersHemalDesktop1.png Dubai has late introduced to engineerings which are utile for the people going throughout the metropolis. Installation of automatic menu system, path show, finish show system, electronic taximeters and complete direction systems has made easy for the tourers to go without any vacillation or problem. Dubai authorities besides introduced One Stop Information Centre ( OSIC ) where an person can halt over and shop for all the information about Dubai in one spell. Furthermore, Dubai has done significantly good in its engineering and substructure section so as to pull more and more figure of tourers every bit good as investors with long permanent experience. Ecological: Dubai enjoys with undoubtedly one of the best locations on the planet Earth. Having had exceptionally good looking beaches throughout the seashore, Dubai has many more things to look which is unreal. Dubai has more than 3 unreal islands, viz. , Palm Jebel Ali, Palm Jumeirah, Palm Deira and The universe ( which appears as a universe map ) from North to the South. Dubai has been voted with the cleanest H2O with Abu Dhabi and Muscat. Besides, certain UAE metropoliss like Dubai, Abu Dhabi and Sharjah have been rated the best metropoliss to populate, ( Emirates intelligence, 2012 ) . Legal: UAE s seven emirates have their ain authorities with proper municipality and governments. There are Torahs where each and every person must follow and it has been noticed that in a recent few old ages exiles have failed to make it ( Emirates News, 2012 ) . There are few Torahs you should neer interrupt, for illustration: Clothing for adult females s should be conservative, no transparent vesture are allowed where as work forces s should cover their chest. There are few imposts jurisprudence where an person can non convey certain stuffs and are banned in UAE. For illustration, adult stuffs, drugs and anti Muslim stuffs. Consumption of intoxicant is banned in public topographic points but can be consumed in eating houses and saloon and in hotels. Drink and drive is a large offense and anybody found guilty will be jailed. Procedure for environmental scanning: Relevant countries for scanning Medium Duty of Reporting to Time Rivals Tourists Hotels, DTCM, Government of Dubai Internet web site of DTCM Annually Investors Hotels, concern or organisations DTCM or Government of Dubai Weekly Hotels and resorts Directors of the hotel, frontline staff Stakeholders, General director, Head of the section Daily Newspapers Hotels, concerns, enterprisers Journalists , Newspaper office, media Daily Customers Hotels and resorts Staff of the hotels Directors, Head of the section Daily Internet Staff and directors of hotels and resorts DTCM, authorities of Dubai Weekly Tourist Staff and directors of hotel DTCM, Government of Dubai Daily Economic GDP per capita Hotels, Businesss, enterprisers Government of Dubai Annually Gross Hotels, enterprisers, investors DTCM, Government of Dubai Annually Currency exchange rates Banks, hotels Government of Dubai Daily Legal Minimum pay jurisprudence Government of Dubai Human resources section Monthly Hospitality magazines/ Newspaper Hotels and concerns, enterprisers Media, Government of Dubai, Magazines and newspaper office Monthly Technological Infrastructure/ Technology Government of Dubai, Tourists, Locals Daily Situation analysis: Dubai has been researching significantly in all facets so as to pull more and more figure of visitants in recent few old ages. However it has some strengths, failings, chances and menaces. Strength and failings are internal whereas chances and menaces are external ( Hsu, Killion, Brown, Gross, A ; Huang, 2008 ) . Strengths: Oil companies, dining economic system, politically impersonal, alone beauty and hotels all around Dubai, safe and clean environment. Failings: Negative image of the Middle East, deficiency of natural resources, merely about 20 % of UAE nationality population. Opportunities: Job chances for immigrants, addition in oil monetary values, addition in foreign investors, and development of MICE. Menaces: Strong rivals are within the state for illustration, Abu Dhabi, Sharjah and Qatar besides international rivals such as Singapore and Hong Kong, limited media coverage. Hence, depending on current state of affairs analysis Dubai is traveling through a flourishing stage of economic system even after an economic ruin in twelvemonth 2009. Identified are certain strengths and failings with some chances and minimum menaces where in Dubai can turn drastically as a touristry finish in its mere hereafter. The economic system from hotel industry as said earlier and in figure 1.1 shows an impressive growing of 20 % in twelvemonth 2011 as compared to twelvemonth 2010. Certain factors that will convey in more international investors and tourers are new developments in substructure and engineering. Dubai has emerged as one of the rapid turning metropoliss and that excessively in a speedy clip span and hence it can be concluded that Dubai is going more popular internationally and besides a best topographic point to populate in with excess ordinary attractive forces. Target market analysis: One of the major kernels of selling is client oriented. Target selling is the procedure of identifying and concentrating selling activities to those clients whose wants and demands can be satisfied by you the best. By mark market procedure you have the possible to change over these clients as your invitees of future supplying you with difficult hard currency and investings. An effectual mark selling analysis will assist you to set up your resources for the market which would supply high return on selling investings. Hence mark market analysis is a really of import and important portion in the development and sustainability of any finish. It is of import to observe that mark market analysis is ever an on-going procedure, it has to be done in a sporadically. Dubai is already a developed finish in the Middle East part and has the competitory border of being the first-mover over old ages. Dubai was really good successful to do it on the top of the universe s touristry finish map. The hotel market in Dubai has grown significantly over old ages which were backed up by substructure developments and immense sum of domestic and international investors. However with the beginning of the economic crisis emerging globally it was really natural that it would hit the major market beginning. Due to the unwelcomed state of affairs hold oning the part for rather a piece Dubai non merely needs but besides was forced to rearrange the processs and schemes of the hotel industry in the metropolis which was enduring from a ruin in the tenancy rates. Dubai s Department of Tourism and Commerce Marketing ( DTCM, 2011b ) have been seeking really hard to place Dubai as non merely a top tourer finish but besides their purpose is to develop it as a commercial hub. While carry oning mark selling analysis it is of import to carry on a competitory analysis with other finishs in the part. This comparing must include factors which attract clients than the rivals it might include clime, scenery, substructure etc. Market Cleavage: A market section is a procedure of placing possible clients by one or more features. This is done to better understand the client needs.Dubai as a finish has classified its clients on the basic of two classs as geographic and psychographic. Geographic cleavage: In geographic cleavage the market is divided into several geographical boundary lines harmonizing to part, population, metropolis size and clime. This is done to concentrate on peculiar consumer base since consumer behavior varies across geographic districts. Hence it is of import to see geographic factors to aim and pull the market specifically. Top 5 beginning market for Dubai The above pie chart describes the figure of visitants on the footing of geographic country and the top beginning markets for Dubai. From the pie chart it is outstanding that Dubai enjoys a high figure of visitants from the South Asia part. It besides has many visitants from AGCC part which is Arab Gulf state council.AGCC includes 6 states which are Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates. The least sum of visitants was from CIS which is common wealth of Independent States. South Asia is one of the most of import sections for Dubai, since Asia has the largest piece of portion Dubai has a really good chance to take over this mark market and distribute its roots even deeper. The above information is about the visitants coming to Dubai nevertheless it is besides of import to maintain a path of the disbursement power of the beginning market ( DTCM, 2011a ) . Degree centigrades: UsersFavYAppDataRoamingTencentUsers473793741QQWinTempRichOleXGNK { GK` } 3 } J ] [ 6L7 $ XUTRG.jpg Harmonizing to the informations above it is outstanding that the tourer from the United Kingdom, United States and Saudi Arabia are by far the biggest disbursement geographic beginning markets in Dubai for their adjustment which accumulates to $ 124.9 millon, $ 82.1 million, and $ 70.5 million. This is equal to 63.2 per centum of the full class. Among the high disbursement states that spend $ 10 million or more yearly, Japan, Italy and France experienced negative growing of 16.6 per centum, 7.3 per centum and 1.2 per centum severally. However if we take an mean disbursement on the adjustment sector the high disbursement states are Russia ( $ 683.54 ) , Switzerland ( $ 629.81 ) and Saudi Arabia ( $ 551.40 ) . The full figures are retrieved from ( DTCM, 2011a ) . Pshychographic cleavage: Pshychographic cleavage is a procedure or tool to group the people harmonizing to their activities, involvements, life style and sentiment. Dubai is a really vivacious metropolis hence it is really of import to sort visitants based on their activities to better understand their demands and to develop the substructure demand. Henceforth the visitants sing Dubai has been classified into the undermentioned classs: Pshychographic Sections Features Business Visitors Stay upto 5 yearss Have visited Dubai on a regular footing Make their ain engagements instead than circuit operators Expression for safety, clime and value for money Airline and Ship Crew Stay upto one to three yearss Have visited Dubai before and travel on a regular basis Have corporate agreements for adjustment with the hotels. Stay in 2 star to 4 star hotels and some serviced flats. Leisure Visitors Stay for 4 to 10 yearss Are sing Dubai for the first clip Make their ain agreements Prefer to remain at 5 star hotels while minor per centum stay with friends and household Cruise Passengers Stay for two to three yearss Largely sing Dubai for the first clip Adjustment is normally a portion of the sail bundle Visit neighbouring finishs like Oman, Bahrain and Egypt. Conference Visitors Stay for eight to fourteen yearss Are sing Dubai on regular intervals Make their ain agreements Largely stay at 5 or 4 star hotels Use Taxi excessively much as manner of transit Working Exiles Stay for more than a twelvemonth Are normally sing Dubai for the first clip Have agreements for their adjustment but non in hotels Contribute to the Culture and economic system. The above diagram shows the per centum of physcographic sections in Dubai from all the visitants geting to Dubai. It is of import to observe that overall, rider traffic at Dubai International Airport the universe s 4th busiest airdrome rose 15 per centum in 2010 as the planetary economic system recovered. It was up 8.9 per centum in the first half of 2011 despite high fuel costs and increased economic uncertainness in Europe and the US. Hotels in the UAE trade and touristry hub Dubai, known for the universe s tallest tower, reported a modest tenancy addition of 0.7 per centum to 69.9 per centum in May from the old twelvemonth. Potential markets profiles: From the facts and figures about the visitants coming to Dubai we can place and depict the possible mark markets for Dubai. After analysis of the information we have identified 3 major new markets for Dubai ( DTCM, 2011a ) . The inside informations of those states are stated as follows China: In 2010 the visitants from China were found passing more in the state about 155.3 per centum more than they spent in 2009, harmonizing to visavue informations. The major growing class in some of the sections included speedy service eating house class which inclined to a 361. Percentage leap lending to 31,519 spent in 2010.one of the other section which was a growing was departmental shop disbursement which went up by 210.8 Percentage to $ 25 million. Degree centigrades: UsersFavYDesktopUntitled.jpg The rise in the Chinese visitants in 2010 was noted by the luxury retail merchants since the Chinese tourers are looking more and more for high end luxury merchandises. Market conditions: Population: 1,347,350,000 GDP Real Growth Rate: 10.7 % Unemployment: 4.2 % Inflation: 1.5 % Entree: 99 per centum arrive at Dubai through Dubai airdrome normally by Cathy Pacific or emirates air hoses.